Simple Smart — AI Subscription Product
Simple Smart is a mobile app that aggregates responses from multiple AI models into a single streamlined conversational interface. The product was designed as a focused MVP aimed at reducing complexity and making AI interaction immediate and accessible.
My Role
Sole designer responsible for the end-to-end design (6 weeks). I conducted product research and competitive analysis, structured information architecture and built detailed user flows covering onboarding, chat interaction and subscription scenarios. Designed the full mobile interface, developed a scalable UI system and created a brand identity.
Product Strategy
The product was designed as a focused MVP centered on simplicity, interface prioritizes a single clear action — start chatting immediately. The goal was to reduce cognitive load and remove unnecessary decision-making at entry. Subscription logic was integrated into the experience in a natural way, guiding users toward conversion without disrupting interaction.
Interaction System
I developed a structured interaction architecture covering key user journeys, including onboarding, chat interaction states and subscription triggers.